Privacy Policy

Effective Date: January 2026

Last Updated: January 2026

Introduction

This Privacy Policy describes how ActiveRoots collects, uses, and protects information when you visit this educational website. We are committed to protecting your privacy and complying with applicable data protection laws including the General Data Protection Regulation (GDPR) and Czech Republic legislation.

This website is operated as an informational and educational resource. We collect minimal data and use it only for essential website functionality.

Information We Collect

Information You Provide

When you use the contact form on this website, you may provide:

  • Name
  • Email address
  • Message content

This information is provided voluntarily and is used solely to respond to your inquiry.

Automatically Collected Information

Like most websites, we may automatically collect certain technical information when you visit, including:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website

This information is collected through standard server logs and is used for website maintenance, security, and improving user experience.

How We Use Your Information

We use collected information for the following purposes:

  • To respond to inquiries submitted through contact forms
  • To maintain website functionality and security
  • To analyze website usage patterns and improve content
  • To comply with legal obligations

We do not use your information for marketing purposes, and we do not sell or share your personal data with third parties for commercial purposes.

Cookies and Tracking Technologies

This website uses only essential cookies necessary for basic functionality. We do not use advertising cookies or third-party tracking cookies. For detailed information, please see our Cookie Policy.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Contact form submissions are retained for a reasonable period to respond to inquiries and maintain communication records.

Your Rights Under GDPR

If you are located in the European Union or Czech Republic, you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you
  • Right to Rectification: You can request correction of inaccurate or incomplete data
  • Right to Erasure: You can request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: You can request limitation of how we process your data
  • Right to Data Portability: You can request transfer of your data to another service
  • Right to Object: You can object to processing of your personal data
  • Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the information provided below.

Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-Party Links

This website may contain links to external websites. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any external sites you visit.

Children's Privacy

This website is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page with an updated effective date. Continued use of this website after changes constitutes acceptance of the revised policy.

Contact Information

For questions about this Privacy Policy or to exercise your data protection rights, please contact:

ActiveRoots
Klimentská 1216/46
110 00 Nové Město, Prague
Czechia
Email: [email protected]
Phone: +420 224 810 593

Supervisory Authority

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the relevant supervisory authority:

Úřad pro ochranu osobních údajů (Office for Personal Data Protection)
Pplk. Sochora 27
170 00 Prague 7
Czech Republic
Website: uoou.cz

Legal Basis for Processing

We process personal data based on the following legal grounds:

  • Consent: When you voluntarily provide information through contact forms
  • Legitimate Interests: For website administration, security, and improvement
  • Legal Obligation: When required by law to retain certain information